Our main summit and key events are hosted at iconic venues across the Netherlands.
An iconic stadium and event venue located in Amsterdam, serving as home to AFC Ajax and the Dutch national football team. Hosting our main summit here ensures an unforgettable experience in a modern, innovative setting. Perfectly situated for both local and international attendees.
Johan Cruijff Boulevard 1, 1100 DL Amsterdam, Netherlands
A 5-minute walk from Amsterdam Bijlmer ArenA station. Metro lines 50 and 54 stop here, along with several bus routes, providing direct and easy connections to the Johan Cruijf ArenA.
By public transport:
Station “Bijlmer ArenA” is easily accessible by train and metro. Once at the station you walk out of the station and turn left. You are now on the ArenA Boulevard, follow the signs toentrance E. Walk straight towards the Villa ArenA and turn right after you’ve passed the shop ‘Perry Sport’. There you willsee the main entrance under the viaduct. Enter through the revolving doors. Please register at the reception.
By car: Driving on the A10 or A2 direction Amsterdam take exit 1 Ouderkerk ad Amstel / Duivendrecht. At the end of the exit turn left. The stadium is in front of you. Follow the signs towards P1, the parking lot underneath the stadium.
Navigate to: P1 arena, Burgemeester Stramanweg 130, 1101 AX Amsterdam. Or click here.
– Driving into P1 follow the signs towards P Boulevard.
– After the barriers you will drive down.
– Now follow the signs towards Hoofdingang E.
– You can recognise the main entrance by the red revolving doors.
– Park close to the entrance and enter through the revolving doors.
– Please register at the reception.
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